Spanish by birth but Mexican by adoption, opened his first salon in 2005 in the city of Queretaro, in 2008 and in Mexico city opens a place in Napoles and Polanco, his expansion and growth in the editorial and fashion world forces him to expand and create La Pelu concept, that since 2015 is located in the " colonia Juárez " the most trendy area in town. Today Him as a creative director and his 7 collaborators provide an excellent service to their clients.

The main services in the Pelu are coloration, balayage, hair contour, haircuts for men and women, barber shop, keratin treatments, hairstyles, make up, cabin facial treatments and microblding, where the experts under the direction of Jonathan , will count every season with guest artists from  L.A, NY and Europe. 

Jonathan is currently divided between Madrid where He is represented for one of the most important agencies in Europe and Portugal, Lisbon where in addition to the editorial and celebrities him has own salon  in the neighborhood of Chiado, the heart of Lisbon. Jon Mas, "Pelu" for his friends, has had a great growth in the fashion and celebrity world, being  also image of the brand TRESemmé for the 9th consecutive year, Director of hairstyle in the Alta Moda & Alta Sartoria of Dolce&Gabbana, with all his La Pelu team and a lot of coworkers and friends. 

Now since May 17th La Pelu has a new and big space in Versalles 85, Juarez Mexico CIty